SHOP NOW*T&Cs apply. Automatically applied at checkout. Home Makeup Makeup Best Seller 0N1 Alabaster Double Wear Stay-in-Place Makeup SPF 10 4.6/5 (3415) Super long 24-hour wear. Flawless. Natural. Matte. Our #1 Makeup. $89.00 59 shades NEW Night Moves Pure Color Explicit Silk Matte Lipstick Made to dare. Explicit color. Silk Matte. $82.00 12 shades Limited Edition Eye Seduction Volume + Curves + Brighten A3-piece set, including a full-size Sumptuous Extreme Mascara. $85.00 Limited Edition Lash Line Up Define + Lift + Smolder A 3-piece set, including a full-size Sumptuous Extreme Mascara. $85.00 New Without Pause Pure Color Explicit Slick Shine Slim Lipstick Made to dare. Explicit color. High-intensity shine. $82.00 11 shades New 8N2 Rich Espresso Futurist SkinTint Serum with Botanical Oil Infusion SPF 20 For a glow that lasts. Skincaring makeup + science. $99.00 29 shades 9N Futurist Soft Touch Brightening Skincealer Conceal. Brighten. Hydrate. Boost radiance. $72.00 30 shades New Futurist Peptide-Power Serum Primer Primes, helps smooth the look of fine lines. $109.00 New Black Turbo Lash High Powered Volume + Length Mascara Drama. Care. Our best mascara for length and volume. $75.00 1 shades NEW Divine Crystal Pure Color Revitalizing Crystal Balm 4.5/5 (121) Mood-boosting shades. All-day lip plumping hydration. $75.00 6 shades New 2W-WN Double Wear Stay-in-Place 24-Hour Concealer $70.00 30 shades New Turbo Lash Night Revitalizing Serum Lash + Brow Eyelash enhancer: strengthens lashes, brows at night. $75.00 New Cool Brown BrowPerfect 3D All-In-One Styler 3-in-1 brow pencil, powder and gel. 24H wear. $75.00 10 shades New Tiger Eye Pure Color Hi-Lustre Lipstick 4.5/5 (30) Striking, longwear color in shimmering Hi-Lustre finish. $75.00 10 shades New Crystal Baby Pure Color Crystal Lipstick 3/5 (2) Brilliant, lip-adoring color. Crystal shine finish. $75.00 1 shades New Covetable Pure Color Creme Lipstick 4.6/5 (50) Striking, longwear colour in dimensional Creme finish. $75.00 31 shades New Enigma Pure Color Matte Lipstick 4.6/5 (36) Striking, longwear color in velvety Matte finish. $75.00 37 shades New Suit Up Pure Color Matte Lipstick Refill Matte refill for long lasting Pure Color Lipstick. $56.00 8 shades New Rebellious Rose Pure Color Creme Lipstick Refill Creme refill for long lasting Pure Color Lipstick. $56.00 2 shades Double Wear Second Skin Cream Primer SPF20 $89.00 935 Shock Me Pure Color Whipped Matte Lip Color with Moringa Butter 4.4/5 (166) Light as air. Lip loving care. Liquid lip goes whipped. $75.00 9 shades Aubergine Dream Pure Color Envy Luxe Eyeshadow Quad Refill 2.2/5 (31) Refill eyeshadow pan - the ultimate self-expression for eyes that reveal every emotion. $95.00 1 shades Best Seller 1N1 Ivory Nude Double Wear Sheer Long-Wear Makeup SPF 20 4.4/5 (3290) Sheer makeup with all-day long wear staying power. $89.00 24 shades Aubergine Dream Pure Color Envy Luxe Eyeshadow Quad 2.2/5 (31) Vibrant color. Rich finishes. Luxe looks to Envy. $125.00 3 shades Medium Soft Glow Double Wear Sheer Flattery Loose Powder 3.8/5 (30) Controls shine, hides flaws. Sheer finish $92.00 5 shades Night Diamond Double Wear 24H Waterproof Gel Eye Pencil 2/5 (74) Long-lasting, high-impact colour that won't budge. $70.00 9 shades 320 Lover's Blush Pure Color Envy Sculpting Blush 4.7/5 (33) A rush of fresh, radiant colour for cheeks. $100.00 5 shades Fragile Ego Double Wear 24H Stay-in-Place Lip Liner 5/5 (1) Oil-infused lip pencil. 24H transfer-resistant wear. $65.00 13 shades Best Seller 4C0 Cool Cashmere Futurist Aqua Brilliance Makeup with Intense Moisture Infusion SPF 20 Skin's true light glows from within $99.00 11 shades Medium Deep Bronze Goddess Powder Bronzer 4.2/5 (21) Silky and luxurious. Natural, shine-free colour. $100.00 3 shades 2C3 Fresco Futurist Hydra Rescue Moisturising Makeup SPF 45 4.5/5 (5286) Flawless makeup with serious skincare. $99.00 14 shades Black Sumptuous Rebel Length + Lift Mascara 3.6/5 (133) Sleek Brush Delivers Full-bodied Length Plus Lift. $75.00 1 shades Best Seller 1W1 Bone Re-Nutriv Ultra Radiance Liquid Makeup SPF 20 4.3/5 (84) Look radiant: luxurious liquid foundation. $195.00 - $198.00 11 shades Set + Refresh Perfecting Makeup Mist 4.8/5 (182) Helps set makeup. Refresh throughout your day. $73.00 Best Seller Futurist Aqua Brilliance™ Watery Glow Primer 4.7/5 (1180) Dewy primer with instant 3X moisture. $89.00 Extreme Black Sumptuous Extreme Waterproof Lash Multiplying Volume Mascara 4.2/5 (219) Outrageous Volume. Now in waterproof. $75.00 1 shades Brunette Brow Defining Pencil 4.4/5 (204) Unique gel pencil fills, shapes and defines brows. $69.00 4 shades Light Brunette The Brow Multitasker 4.4/5 (251) 3-in-1 brow pencil, powder and brush. $71.00 6 shades Solar Crush Bronze Goddess Highlighting Powder Gelee 4.5/5 (13) Luxe powder highlighter for luminous radiance. $100.00 3 shades Best Seller Black Double Wear Zero-Smudge Lengthening Mascara 4.6/5 (614) Zero Smudge + Length. $75.00 1 shades Extreme Black Sumptuous Extreme Lash Multiplying Volume Mascara 4.4/5 (627) Outrageous Volume. $75.00 1 shades Black Little Black Primer™ Tint. Amplify. Set 4.3/5 (354) Beyond primer. Wear it three ways. $68.00 1 shades New Double Wear Smooth & Blur Primer Prime + perfect. Skin looks pore-fectly matte. $89.00 Trial Size Futurist Aqua Brilliance™ Watery Glow Primer 4.7/5 (1180) Dewy primer with instant 3X moisture. $48.00 140 Alluring Rose Pure Color Envy Sculpting Blush Refills 4.7/5 (33) Refill pan for this radiant powder blush. $75.00 2 shades 6N2 TRUFFLE Double Wear Stay-in-Place Matte Powder Foundation SPF 10 5/5 (4) A multi-use powder foundation with flawless custom coverage, 12-hour wear, oil-control and a matte finish. Refillable. $92.00 3 shades 1N1 IVORY NUDE Double Wear Stay-in-Place Matte Powder Foundation SPF 10 Refill 5/5 (2) Refill pan for this custom coverage powder foundation. $81.00 7 shades Double Wear Makeup Pump 4.4/5 (260) Fits Double Wear Stay-In-Place Makeup bottles. $21.00 If You DareTry New Pure Color Explicit Silk Matte Lipstick for yourself. Just Your MatteFind your perfect shade withour Lip Virtual Try-On Tool.TRY IT NOW A Daring LookGo bold. Try on a stunning look featuring thisnew lipstick with our Virtual Look Tool.GET THE LOOKThe Lipstick LineupFind your lip-loving formula & finish.FinishCoverageWearFeelBenefits Pure Color Explicit Slick Shine LipstickHigh-ShineFull coverage8-hour long wearSmooth, creamy, comfortablePlumps, hydrates, nourishes, conditionsExplicit color in one swipeSHOP NOW Pure Color Explicit Silk Matte LipstickSilk MatteFull coverage12-hour long wearSilky smooth and creamyExplicit color in one swipePrecise applicationSHOP NOW Pure ColorMatte LipstickMatteFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCreme LipstickCremeFull coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorHi-Lustre LipstickHi-LustreMedium coverage10-hour long wearCreamy, comfortablePlumps & smoothsStriking color in one swipeSHOP NOW Pure ColorCrystal LipstickCrystal ShineMedium coverageLong-wearingCreamy, comfortableA cult favoriteSHOP NOW Pure ColorCrystal BalmSheer BalmSheer, buildable coverage10-hour long wearCreamy, comfortableAll-day lip plumping hydrationA hint of glowing colorSHOP NOW Pure ColorWhipped Matte Lip ColorVelvet MatteFull coverage12-hour long wearLightweight, powdery, non-stickyInfused with the nourishing benefits of Moringa ButterSHOP NOW
